GRUPO LAZALDE

Grupo Lazalde is a legacy-driven energy company that has distributed a wide range of PEMEX products since its founding—fueling the development and progress of Coahuila. Expanding into direct-to-consumer services, the brand now operates service stations offering gasoline, diesel, and lubricants to communities across the region, continuing the vision of Don Miguel A. Lazalde.

We developed a commercial logo and brand identity centered on strength, consistency, and the energy sector. The design features clean, bold lines and a modern structure that evokes the stability and momentum of a company rooted in hydrocarbons. A purposeful palette of deep blues and vibrant yellows reflects both trust and energy—core values of the brand.

The result is a solid, recognizable identity that speaks to Grupo Lazalde’s role in powering growth while honoring its foundational legacy.